US: Perry Ellis extends Callaway Golf licence agreement
By Michelle Russell | 1 November 2013
Under the amended deal, Perry Ellis will assume all distribution channels across Europe, the Middle East and Africa. The agreement follows a deal in April last year that saw Perry Ellis assume distribution across the western hemisphere.
Transition for this latest deal is expected to take place from January 2014, with the addition of South Africa and a full European roll-out of the brand expected by spring.
"Given the current strength of the Callaway Golf brand, we believe this iconic brand will perform well in all geographic markets and help to further strengthen our relationships with our retail partners around the world," said Oscar Feldenkreis, president and COO of Perry Ellis International.
For the remainder of the 2014 fiscal year, Perry Ellis said it will make investments in staff and filling key open positions, upgrading Callaway Golf apparel product design to reflect the expanded region's consumer palate, and enhancing the existing operating infrastructure to perform the warehousing, embellishment and fulfilment of the products.
Perry Ellis International Expands Callaway Apparel Licensing Rights to Include Europe, Middle East and Africa
MIAMI, Oct. 31, 2013 (GLOBE NEWSWIRE) -- (PERY) Perry Ellis International, Callaway Golf's apparel licensee, today confirmed an agreement to expand its current partnership with one of the world's largest golf companies to design, manufacture and sell golf apparel across Europe, the Middle East and Africa. "We look forward to leveraging Callaway's global recognition to further grow a truly authentic and international golf apparel collection," commented Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International. "We have become a market leader for golf and technical performance apparel, and will continue to make the necessary investments to make Callaway the premier golf apparel brand in the world. Given the current strength of the Callaway Golf brand, we believe this iconic brand will perform well in all geographic markets and help to further strengthen our relationships with our retail partners around the world." Currently, the principal apparel distribution in the region is operated directly by Callaway Golf. Perry Ellis International will assume responsibility for distribution channels for golf apparel product across Europe, the Middle East, and Africa, transitioning on January 1st, 2014. The men's and women's European Callaway Fall 2013 line is currently available at retail at leading golf specialty stores and resorts in the UK, Ireland, Germany, Sweden, Norway, Spain, Portugal, Austria, Switzerland, Finland, Czech Republic, Turkey and the Middle East. The addition of South Africa as well as a full European roll-out of the brand is expected by Spring 2014. Oliver 'Chip' Brewer, President and CEO for Callaway Golf stated, "We are delighted to announce this expansion. Perry Ellis International has proven that they understand the importance we associate with our brand and has the skills, market knowledge, and relationships to expand Callaway's leadership position in these markets." He added, "Our strong relationship with Perry Ellis international's team will ensure a smooth transition for our customers and consumers, and I am confident that their expertise in all aspects of the golf apparel market will further enhance and grow the Callaway brand." Perry Ellis International currently markets ORIGINAL PENGUIN(R) and FARAH(R) brands in Europe from their London headquarters facility and design center. Perry Ellis has established a dedicated team to operate the Callaway Golf apparel business in the expanded territories by directly integrating the business into its existing European organization and commercial infrastructure. For the remainder of the 2014 Fiscal Year, Perry Ellis will make investments in staff and filling key open positions, upgrading product design of Callaway Golf apparel to reflect the expanded region's consumer palate, and enhancing the existing operating infrastructure to perform the warehousing, embellishment and fulfillment of the apparel products. Integration efforts and investments in the expanded distribution will intensify for the remainder of this year and into 2014 providing an infrastructure for international expansion. We continue to invest in building a strong international golf foundation for the future," said George Feldenkreis, CEO of Perry Ellis International. "We have the talent and experience to strengthen our sales and distribution capabilities across multiple continents and become a leader worldwide in golf apparel, similar to the North American sound and profitable platform we have established over the past few years." About Perry Ellis International Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances, as well as select children's apparel. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis(R), Jantzen(R), Laundry by Shelli Segal(R), C&C California(R), Rafaella(R), Cubavera(R), Ben Hogan(R), Centro(R), Munsingwear(R), Savane(R), Original Penguin(R) by Munsingwear(R), Grand Slam(R), Natural Issue(R), Pro Player(R), the Havanera Co.(R), Gotcha(R), MCD(R), John Henry(R), Mondo di Marco(R), Redsand(R), Manhattan(R), Axist(R), Farah(R), Anchor Blue(R), Miller's Outpost(R), Tahoe River Outfitters(R), Original Khaki Company(R) and Techworks(R). The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike(R) and Jag(R) for swimwear, and Callaway(R), PGA TOUR(R) and Champions Tour(R) for golf apparel. Additional information on the Company is available at http://www.pery.com. About Callaway Golf Through an unwavering commitment to innovation, Callaway Golf Company (ELY) creates products designed to make every golfer a better golfer. Callaway Golf Company manufactures and sells golf clubs and golf balls, and sells golf accessories under the Callaway Golf(R) and Odyssey(R) brands worldwide. For more information please visit www.callawaygolf.com or shop.callawaygolf.com.
Original source: Perry Ellis International
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US: Perry Ellis extends Callaway Golf licence agreement
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