Perry Ellis signs Pierre Cardin license deal

US: Perry Ellis signs Pierre Cardin license deal

By just-style.com | 28 August 2009

Apparel maker Perry Ellis International has signed a licensing agreement to source, sell and distribute the Pierre Cardin brand for men's sportswear in the US, Puerto Rico and the US Virgin Islands.

The five year deal with SARL de Gestion Pierre Cardin starts in 2010 and excludes woven shirts.

"This partnership will allow the Pierre Cardin brand to reach its full potential in the largest consumer market in the world," said Edouard Saint Bris, international license manager at SARL de Gestion Pierre Cardin.

"The addition of an iconic brand such as Pierre Cardin, with its amazing heritage, worldwide recognition and enormous untapped potential, creates new and exciting growth opportunities," added Perry Ellis chairman and CEO George Feldenkreis.

Perry Ellis will distribute the brand in department stores starting next January.

Sectors: Apparel, Manufacturing, Retail

Companies: Pierre Cardin, Perry Ellis