Administrators say it is business as usual for the Peter Werth and Pink Soda brands after private equity investors withdrew their support.

Brand Acquisitions, the company behind Springrealm which owns the brands, went into administration on Friday (13 May), with a new owner now being sought while trading continues. Several interested parties have already come forward, according to the administrators.

Peter Werth and Pink Soda are wholesalers and retailers of men's and women's fashion respectively and operate from a head office, including warehousing facilities, in North London and a showroom in Manchester.

Peter Werth has a standalone store in Liverpool, 34 concessions within House of Fraser and has around 200 wholesale accounts in the UK, Belgium and Germany.

An undisclosed number of employees at the headquarters have been made redundant, leaving 70 staff across both businesses.

“It is our intention to trade the business as a going concern, with a view to finding a buyer and securing the jobs of the remaining employees," said Jason Baker, a partner at administrator FRP Advisory.