Playboy Enterprises has entered into a licence agreement with Fashion UK to start a new collection of Playboy-branded men's and women's apparel.

The range will be available in the UK and Ireland from August this year.

"We are excited to partner with Fashion UK, a well-established company that has specialised in licensed apparel, specifically fast-fashion, for many years," said Playboy Enterprises licensing vice president Adrianna Chinnici.

"We look forward to revealing the new fashion-forward line of men's and women's apparel to consumers in the coming months."

The Playboy-branded line will feature vintage wash and jersey T-shirts - including music-inspired and embellished styles - as well as hoodies and joggers. 

"The Playboy brand is both iconic and universally recognised, especially among our target audience," said Fashion UK managing director Gurdev Mattu.