Podium Venture Group is in talks to buy 100% of Erino Clothing Company, a surf-lifestyle apparel firm.

The completion of the deal will bring Podium its second wholly owned subsidiary. Podium had already announced it planned to buy a majority stake in the company.

"Once this acquisition is closed, along with the others lined up ready to knock over, we intend to release the new 2007 Erino line and take it to the national level," said Jim McGinley, Podium president and CEO.

Podium is an apparel, media and publishing holding company in the lifestyle sports industry.

The company intends to grow through strategic acquisitions, capitalisation and internal growth.