Leading apparel and fashion firm Polo Ralph Lauren today announced it had appointed a new divsional president of factory store concepts.

The US-based company has chosen James Gundell to develop and implement a strategy to sustain growth and profitability in Polo factory outlet stores and Polo Jeans Co outlet stores.

The former president of retail for New York's Museum of Modern Art will also be responsible for daily management activities, including product assortment, visual presentation and store operations of all 93 Polo factory outlet stores and 24 Polo Jeans Co outlet stores.