Trendy clothing giant Polo Ralph Lauren Corp on Tuesday announced the appointment of former Sara Lee Courtaulds executive Brian Duffy as president and chief operating officer of its European division.

The New York-based company said Duffy, was has been CEO of Playtex UK and Pretty Polly UK, will be based at its new head offices in Geneva, Switzerland, and will be responsible for all Polo Europe's day-to-day operations.

"Brian is a talented and creative executive with a tremendous depth of management experience," said Lance Isham, vice chairman of Polo Ralph Lauren Corp, in a statement.

"His broad-based business expertise and his international perspective will strengthen our management team, and support our growing European business."