Footwear company Deckers has appointed David Powers to the newly created role of president of its direct to consumer division, where he will be responsible for leading the firm's retail and e-commerce businesses.

Powers joins the company from Converse, where he served as president of global direct to consumer and licensed retail since 2008. He previously worked for outdoor and action sports wear brand Timberland and specialty clothing retailer Gap.

Powers will report directly to Angel Martinez, Deckers' CEO and president, who said: "We are excited to have Dave join our team. His background makes him the ideal person to lead our consumer direct division at this point in its evolution.

"I am confident he will be an invaluable asset as we continue to expand our global business including growing our store base to approximately 200 by the end of 2015."