Competitive pricing and product novelty are the prime motivations for consumers to buy eco-friendly bamboo apparel, according to a new study by researchers in the US.

The study by Baylor University is based on an online questionnaire of 122 people, with details published in the International Journal of Fashion Design, Technology and Education.

Lead researcher Jay Yoo, assistant professor of family and consumer sciences in Baylor’s College of Arts & Sciences, said curiosity about the novel nature of bamboo apparel made it more appealing.

But social considerations, such as whether bamboo reflects social status, and function – for instance, whether it wrinkles easily – had the least influence on purchase, the study found.

Producers of bamboo textiles claim their products are antimicrobial, processed without chemicals, non-polluting, biodegradable and recyclable.

Moreover, bamboo is popular with many in the industry because it dyes well, has a silkier feel than cotton, but is cheaper than silk.

Yoo said further research, involving a wider consumer sample, now needed to be done.