Primark has been fined GBP7,500 (US$15,151) after being convicted of selling children's hoodies with dangerous neck cords, said local reports.

The retail firm was reportedly found guilty at a trial at Sunderland Magistrates' Court after trading standards officers in the area found two stores selling the garments.

Primark's solicitor had argued that the clothes, sold for between GBP4 and GBP6 were not intended for children, reported The Sunderland Echo.

The company was not available for comment when contacted by just-style today (6 September).