Bullish value fashion chain Primark is taking flagging rival Matalan to court over a hoodie design.

Primark, which sells boys' clothing under the 'rebel' registered trademark, has accused Matalan of confusing shoppers by selling a range of boys' hoodies featuring the words 'rebel attitude'.

Primark wants Matalan to stop selling the tops and is seeking damages, while Matalan has refused to scrap the line.

The case is likely to cause even more bad morale at Matalan, which is not only struggling to reverse flagging profits but is also stuck in the middle of a fraught takeover saga.

Jeff Lancaster, Primark's head of external affairs, confirmed a report that court papers had been filed but told just-style the company couldn't comment any further.

Lancaster told just-style earlier this year that most of its trademark cases were settled out of court.

The company has been on the receiving end of a number of infringement filings.