Budget fashion retailer Primark is to install the Island Pacific Planning solution to help plan across all levels of its business. 

The retailer, which has over 190 locations in the United Kingdom, Ireland, Spain, Portugal, Germany, The Netherlands, and Belgium, will interface the software to its existing systems.

With a business based on high volume and low cost, with massive levels of stock constantly moving through the supply chain, Primark plans to use the solution to be more reactive to the demands of its ever-changing and expanding business.

"We believe it will provide the buying and merchandising teams with an effective set of tools that will support the growth of the business through more efficient and timely planning, monitoring and forecasting and significantly reduce manual input," said Mike Dotson, vice president of global sales for Island Pacific.

Island Pacific Planning is the cornerstone of Island Pacific's Assortment Management solution and consists of Merchandise Planning (incorporating price points and category mix analysis and key item planning), Store Planning (incorporating store clustering and grading) and Assortment Planning.