UK discount fashion retailer Primark has today (18 January) confirmed plans to open its first stores in France. 

The trial stores could open in Paris this year and compete against the likes of Hennes & Maurtiz (H&M), according to Bloomberg.

Primark will also face competition from Marks & Spencer and New Look's Mim brand, which plans to open 60 new stores in the country by the end of March.

The Associated British Foods-owned business yesterday said it enjoyed an outstanding 16 weeks' trading to 5 January, with sales up 25% and strong like-for-like sales growth.

Primark opened 14 new stores during the period, including six in Spain, four in the UK, one each in Germany and the Netherlands and the group's first shops in Austria.