Athletic apparel and footwear company Puma AG Rudolf Dassler Sport is to partner with London-based Vexed Generation Clothing to launch two new apparel lines.

According to the Herzogenaurach-based firm, the Martial Arts and Urban Mobility lines will take their design direction from the needs of city dwellers.

As such, each line will feature functional separates intended for a mobile lifestyle, with aesthetic and functional innovation being a key selling point of the garments.

Distribution of both lines is scheduled for autumn 2004 at exclusive retailers.

Vexed Generation, helmed by designers Adam Thorpe and Joe Hunter, is a nine-year-old streetwear label that promotes issues of environmental and social significance in its designs.