GERMANY: Puma launches charity fashion collection
German sportswear company Puma is launching a charity fashion range as part of a partnership with charitable organisation United for Africa.
Puma Charity Collection will donate an amount from each item to United for Africa, which encompasses 30 aid organisations.
Puma will launch the range for retail from the end of May in ten different locations in Germany, including Puma Concept Stores.
Styles created for the joint effort will be debuted at a special fashion show.
Puma and United for Africa launch their partnership today (5 April) at a press conference in Berlin. The deal aims to generate donations and raise international awareness for the organisations that form United for Africa.
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