GERMANY: Puma launches eco-friendly shoe
Puma has launched an eco-friendly version of its suede shoe, which is made using 100% recycled materials.
The sportswear firm says the shoe has been designed with its "environmental impact in mind." The upper, sock liner, laces and sub-lining have been made using recycled new materials, and the outsole has been developed using an "innovative new" material.
The synthetic suede upper has been created by Toray, which uses 100% recycled polyester fibres, produced by a chemical recycling process that reduces the energy consumption and CO2 emissions by 80% compared to the production of virgin materials.
The outsole also uses Double R Rice Rubber, which replaces a portion of the rubber content with a rice husk filler, reducing the overall rubber needed and saving considerable energy in manufacturing and agricultural resources.
Puma said the new footwear is also incredibly light weight, which cuts the fossil fuels needed in transport, saving some 15 tonnes for every 10,000 pairs shipped.
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