GERMANY: Puma launches first closed-loop collection
Puma has launched its first closed-loop collection of footwear, apparel and accessories called InCycle, all of which are either entirely biodegradable or recyclable.
The products have earned the brand its first 'Cradle to Cradle Certified Basic' certification from the Cradle to Cradle Products Innovation Institute.
The range includes a T-shirt and lifestyle sneaker, both of which are biodegradable. The Basket T-Shirt can be industrially composted, while the sneaker is made from a mix of organic cotton and linen with the sole composed of the biodegradable plastic APINATbio. APINATbio can be shredded into its component materials and composted into natural humus that goes back into the ecosystem.
Meanwhile, the new recyclable products include a track jacket and a backpack. The backpack is made from polypropylene which can be broken down to the original substance and used again to make new backpacks.
The track jacket is made from recycled polyester from used PET bottles, with the zip also made from recycled polyester. The jacket can be turned back into polyester granulate which then serves as a secondary raw material for other products made of recycled polyester, reducing the need for crude oil, energy and the amount of waste created.
Puma has also launched a collection scheme in its stores called Bring Me Back. It has installed recycling bins where consumers can return used shoes, clothing and accessories from any brand. The scheme is being run in partnership with global recycling company I:CO.
"We are delighted to have Puma, such a powerful global brand, showing consumers and industry peers exactly what is possible through the adoption of the Cradle to Cradle Certified Products Program," said Bridgett Luther, president of the Cradle to Cradle Products Innovation Institute.
"Puma InCycle collection raises the bar on what consumers can expect and what the apparel and textiles industries can deliver: products that are not only a delight to use and wear and but are also designed from the start to have a positive environmental footprint as they biodegrade safely to soil and are returned to industry as a valuable resource."
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