Puma aims to streamline its assortment strategies with the JDA Allocation tool

Puma aims to streamline its assortment strategies with the JDA Allocation tool

German sportswear firm Puma has implemented the JDA Allocation tool to streamline its assortment strategies to boost sales and reduce markdowns.

JDA said the tool will help Puma tackle low-size-level availability, high markdowns and inefficient visual merchandising due to a lack of space and presentation requirements.

The company said it will also help Puma improve in-season item performance and non-effective and manual case pack allocation, and address high manual workloads that result in an inability to operate frequent allocations.

"JDA Allocation is one of the most robust solutions in the marketplace and we believe it will help us to quickly and effectively optimize store-specific allocations across our entire retail enterprise," said Stefan Meyrat, head of global retail at Puma Retail.

"The JDA Allocation implementation will serve as the first milestone in our multi-phased plan to achieve globally integrated planning and assortment management to allocate our Performance and Lifestyle collections to the right store at the right time."