Andy Koehler is the new COO at Puma

Andy Koehler is the new COO at Puma

Sportswear maker Puma has tapped Adidas's head of global sourcing Andy Koehler as its new chief operating officer (COO).

Koehler, who succeeds former COO Klaus Bauer, will be part of Puma's managing director team under new CEO Björn Gulden, who joins the company on 1 July. He will be based at the company's headquarters in Herzogenaurach, Germany.

As COO, Koehler will be in charge of operations as well as supply chain management, logistics and IT.

He brings both international and industry experience in sourcing and supply chain management to the role - most recently as managing director Hong Kong and head of global sourcing at Adidas Group where he led the global sourcing activities across all product categories for Adidas, Reebok, Taylormade and others.

Jean-Francois Palus, chairman of the administrative board of Puma SE, described the appointment as "an important step in rebuilding and establishing a strong and effective senior management team under the leadership of Puma's future CEO Björn Gulden."

While Koehler said: "Puma has an enormous potential to tap both the sports performance and lifestyle markets with its design and innovation power as well as its unique brand heritage and I am eager to support reaching the business and growth targets within the next stage of the company's development."

Puma is in the midst of restructuring its business after being hit hard by the economic slowdown in Europe and curbs in consumer spending.

Earlier this month the company cut its full-year sales outlook after weak spending in Europe hit first-quarter profits and revenue.