USA: PUMA Teams Up With Outerstuff for Kid's Wear
PUMA North America announced that it has signed a multiyear licensing deal with Outerstuff, which will be designing and developing children's clothing under the PUMA brand."We are very pleased to license the PUMA children's business to a company like Outerstuff because of its specific knowledge of the youth market," explained Jay Piccola, president of PUMA North America.Sol Werdiger, chief executive officer of Outerstuff, Ltd said: "We are looking forward to our new business relationship with PUMA, which is one of the most recognised names in sports apparel for our target market." Outerstuff, which has an extensive sourcing capability in the Far East, allowing PUMA children's apparel to be very competitive in the marketplace, was a natural candidate for the branded business since it already has the license for PUMA ATA (Authentic Team Apparel) licensed teamwear. The agreement will begin for Fall 2001, and includes infants through boy's sizes 8 to 20, as well as infant girls through 7 to 16.
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