GERMANY: Puma To Open 10-15 Concept Stores
Puma, Germany's second largest sportswear chain, is to invest 20m-30m euros ($17.7m-26.6m) in opening new concept stores over the next three years. The stores, which will open in San Francisco, Paris and Moscow, are part of a corporate initiative to boost the brand. Puma is also to divert some of the investment to increased print and TV advertising.
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