Trade fashion event Pure London has joined forces with French trade show Who's Next and Premiere Classe to host a buying event in Dubai. 

Middle East Fashion Days will take place from 19-21 October 2010 and will also feature a dedicated section for Pure London exhibitors over the three day event.

This section, called Pure Selection, will provide fashion brands the opportunity to meet, network and do business with buyers and consumers across the Middle East.
The event will take place in Dubai's luxurious hotel resort, the Madinat Jumeirah, and will include catwalk shows, creations by local designers, a mix of international products from Indian, Turkish and Lebanese designers, and European brands.

Within the fast growing region, department stores such as Bloomingdales, Galeries Lafayette, House of Fraser, Harvey Nichols, Saks and are looking to widen their offer.

Multibrand stores such as Sauce, If, Tiger Lili (Dubai), J Boutique, Seventh Heaven, Mai Mode (Bahrain), Art of Kohl, DNA, Avanti (Riyadh), Al Ostoura, Al Othman, Diva, Virtue (Kuwait), Plum Sophie's Choice, Rodeo Drive (Beirut), Zai (Qatar) are also at the very heart of the region's retail makeover.