US: PVH agrees Izod swimwear license deal
Apparel company Phillips-Van Heusen Corporation has licensed Studio Ray to design, produce and market men's, women's and children's swimwear under its Izod brand in the US.
Studio Ray, a New York-based sportswear firm, will begin delivering Izod swimwear to stores for the Spring 2010 season.
The men's and boys' collection will include board shorts and tops, while the women's and girls' line will cover a range of silhouettes in solids, paisleys and stripes.
Allen Sirkin, president and COO of Phillips-Van Heusen, said: "In Studio Ray, we've found a licensee that we believe understands the Izod brand and has the resources, discipline and understanding of value to allow Izod swimwear to realise its potential at retail and strengthen our growing brand family."
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