US: PVH Corp to evaluate Crailar fibre
One of the largest global apparel companies with brands including Calvin Klein, Tommy Hilfiger, Van Heusen, Izod, Arrow and Bass, PVH Corp is to evaluate the use of the new Crailar fibre in its dress and sports shirt lines.
The development agreement begins this month and will look at the potential of using Crailar, which is made from flax and other bast fibres.
"PVH's focus on dress shirts, an apparel category with one of the highest thread counts in the industry, will provide a fantastic opportunity for us to demonstrate the performance range of Crailar Flax fibre," said Ken Barker, chief executive officer of Naturally Advanced Technologies (NAT) which produces the fibre.
"We anticipate that previous testing - which showed increased tensile strength, reduced shrinkage, increased dye uptake, and moisture wicking properties that can keep consumers cool - will reveal performance advantages in this category."
PVH says it is exploring measures to cut environmental impact with respect to water usage, wastewater treatment, hazardous chemical output and overall progressive environmental stewardship within its supply chain, by seeking vendors aligned with those goals.
"We are excited about the prospect of integrating this new all-natural fibre into our products," says chairman and CEO Emanuel Chirico.
"We enter this agreement with the belief that Crailar can move us closer to our goals of progressive environmental standards, including responsible water usage overall, and significant reduction in hazardous chemical waste in water, air and inputs from farmland to finished products."
NAT's proprietary Crailar process produces a soft natural flax-based fibre that can be blended with cotton, wool and other natural fibres at varying levels.
The company already supplies to HanesBrands, Georgia-Pacific, and Brilliant Global Knitwear for commercial use, and to Levi Strauss & Co, Cintas, Carhartt, Ashland, Westex, and Target for evaluation and development.
Instead of focusing on product costs as a way of offsetting the pressures faced in both retail and sourcing markets, the apparel supply chain should look instead at optimising processes, boosting coll...
Top stories on just-style this week include news that Gap will introduce new fire safety standards at supplier factories in Bangladesh, a look at the new outsourcing players to challenge existing expo...
Specialty clothing retailer Gap Inc is to introduce new fire safety standards at supplier factories in Bangladesh, in a move that mirrors similar measures announced recently by PVH, owner of the Calvi...
Apparel group PVH Corp has lifted its earnings outlook for the third quarter and full year reflecting the strong performance of its Tommy Hilfiger business in North America and its Calvin Klein brand....
German retailer Tchibo has become the second company to commit to a programme that aims to improve fire and building safety in the Bangladesh ready-made garment industry....
As information continues to emerge on the devastating fire that killed around 300 workers at a garment factory in Pakistan earlier this week, brands sourcing from the country are being urged to undert...
US footwear and apparel company The Jones Group has appointed Kathy Nedorostek to the newly-created position of group president of global footwear and accessories....
- Bangladesh Accord calls on firms for more funding
- Africa courts clothing and textile investment
- ANALYSIS: New pricing strategy pays off for Nike
- Source Summit 2014: Quote/unquote
- Diversification a key focus for Under Armour
- Adidas investigating Cambodia faintings
- Under Armour "bullish" in full-year guidance rise
- North Face commits to 100% recycled polyester
- Matalan defends its position on Bangladesh
- Open markets key for US apparel workers
- Global market review of denim and jeanswear – forecasts to 2020
- Textile Wholesaling in the UK - Industry Market Research Report
- Myanmar - ISA Country Report
- Plunkett's Apparel & Textiles Industry Almanac 2014: Apparel & Textiles Industry Market Research, Statistics, Trends & Leading Companies
- Management briefing: Sourcing shifts: Changes and challenges