US: PVH extends Geoffrey Beene licence
Apparel maker PVH Corp has extended its licensing agreement with Geoffrey Been to design manufacture, produce and distribute dress shirts until 2021.
The deal allows for a renewal term until 2028 if certain conditions are met.
PVH Corp, which owns the Calvin Klein and Tommy Hilfiger brands, launched the Geoffrey Beene dress shirts in 1982. The shirts are available in big & tall, regular fit, fitted, and slim fit at department and speciality stores in the US and Canada.
Earlier this month, PVH Corp lifted its earnings outlook for the third quarter and full year because of the strong performance of its Tommy Hilfiger business in North America and its Calvin Klein brand.
PVH Corp. Announces Extended Licensing Agreement with Geoffrey Beene
NEW YORK--(BUSINESS WIRE)--PVH Corp. (NYSE: PVH) and Geoffrey Beene, LLC have extended their licensing agreement under which PVH Corp. will continue to design, market and distribute Geoffrey Beene dress shirts through 2021, with a renewal term through 2028 if certain conditions are met.
“Geoffrey Beene has been one of our strongest performing brands for many years, and we look forward to building upon the growth and popularity of this top selling designer dress shirt brand.”
PVH initially launched Geoffrey Beene dress shirts in 1982, under one of the first licenses entered into by PVH for third party brands. The broad-based wrinkle free fashion collection is highlighted by sateen fabrications in fancy and solid colorways. Geoffrey Beene shirts are available in big & tall, regular fit, fitted, and slim fit ? the fastest growing segment of the business. Geoffrey Beene dress shirts are distributed at major department stores and specialty stores throughout the United States and Canada.
“We are excited to continue our long-standing partnership with Geoffrey Beene,” said Ken Duane, CEO Wholesale Apparel for PVH Corp. “Geoffrey Beene has been one of our strongest performing brands for many years, and we look forward to building upon the growth and popularity of this top selling designer dress shirt brand.”
Tom Hutton, President and CEO of Geoffrey Beene, LLC said, “PVH Corp., as one of our major partners for over 30 years, has worked successfully with us to develop Geoffrey Beene dress shirts into the number one selling designer brand in department stores. We believe that with their expertise, extensive knowledge, resources, and retail relationships, PVH is the best partner to continue to grow this category for Geoffrey Beene.”
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
About Geoffrey Beene, LLC
Under its Geoffrey Beene Gives Back ® (GBGB) philanthropic program, 100% of its net profits fund critical causes. Geoffrey Beene, LLC, together with the Geoffrey Beene Foundation, have funded over $162 million in value to critical causes, including over $126 million in value to the Geoffrey Beene Cancer Research Center at Memorial Sloan-Kettering Cancer Center. Other charitable causes include Alzheimer’s, Heart Disease, Protection of Women and Children, Veterans Support, Educational Scholarships, and Animal Welfare.
Original source: http://www.businesswire.com/portal/site/topix/index.jsp?ndmViewId=news_view&newsId=20121012005786&newsLang=en&ndmConfigId=1000639&vnsId=41
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