As part of efforts to expand the Izod brand within children's clothing, PVH has entered a licensing agreement with Cutie Pie Baby, which will market and distribute layette items and apparel for newborns, infants, toddlers and kids.

Under the agreement, Cutie Pie Baby will produce a broad range of Izod products in layette, playwear, outerwear, swimwear and baby accessories, which will be sold distributed at department and specialty stores in the US, Canada and Mexico.

The license will run through June 2016.

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PVH Corp. Announces License Agreement with Cutie Pie Baby for IZOD Brand

NEW YORK--(BUSINESS WIRE)--Jul. 15, 2013-- PVH Corp. (NYSE: PVH) and Cutie Pie Baby, Inc. have entered into a license agreement under which Cutie Pie Baby will market and distribute layette items and apparel for newborns, infants, toddlers and kids under the IZOD brand. The initial term of the license agreement runs through June 2016.

Under the agreement, Cutie Pie Baby will produce a broad range of IZOD products in layette, playwear, outerwear, swimwear and baby accessories. Size ranges available are newborn through size 20 for boys’ outerwear and swimwear, newborn through size 16 for girls’ outerwear, and newborn, infant and girls (through size 16) for the remaining product categories. The product will be distributed at department and specialty stores in the United States, Canada and Mexico.

“We are excited about the growth of the IZOD brand within the children’s category,” said Ken Wyse, President of Licensing for PVH Corp. “Cutie Pie Baby has extensive knowledge and expertise in this product category and we look forward to a successful partnership.”

“Cutie Pie Baby is thrilled about the potential for its product line under the iconicIZOD brand. The line for Fall ‘13 launch embodies the colorful, youthful, sporty and American spirit that the brand is known for. We are confident that our collections will deliver on the energy and excitement of the IZOD brand,” said Eli Yedid, President Cutie Pie Baby, Inc.

About PVH Corp.

PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Beharand John Varvatos.

About Cutie Pie Baby, Inc.

The family-owned and operated company, Cutie Pie Baby, Inc., started in 1986 and has since become a major player in the children’s clothing market. Presently, Cutie Pie Baby manufactures, markets and distributes multiple brands and price points of newborn, infant and toddler apparel, as well as layette, blankets, bibs, accessories, gift sets and bath products. Cutie Pie Baby adds IZOD to its stable of brands, which includes Cutie PieChick PeaKyle & DeenaBaby GearRugged BearMini Muffin,Babyworks and RBX. Cutie Pie Baby has the knowledge and ability to effectively cater to all tiers of the market. The company’s products can be found in specialty, department, mid-tier and mass-market stores.

Original source: http://www.pvh.com/investor_relations_press_release_article.aspx?reqid=1837728