US: PVH inks Izod headwear license with Concept One
As part of plans to extend the potential of its Izod brand, PVH Corp has inked a license agreement with USPA Accessories to market and distribute men's and boys' non-knit headwear for the line.
The initial term of the license agreement runs through 2015, with the option of a three-year renewal.
Under the license, USPA Accessories, which trades as Concept One Accessories, will produce and distribute baseball caps, fedoras, and military style headwear. The products will be sold at major department and specialty stores throughout the US, Canada and Mexico.
This is the second PVH license for Concept One Accessories, which launched headwear under the Van Heusen brand last year.
PVH Corp. Announces License Agreement with Concept One Accessories for Headwear under the IZOD Brand
NEW YORK--(BUSINESS WIRE)--PVH Corp. (NYSE: PVH) has entered a licensed agreement with USPA Accessories, LLC dba Concept One Accessories to market and distribute men’s and boys’ non-knit headwear for the IZOD brand. The initial term of the license agreement runs through 2015, and provides for a three-year renewal at PVH’s option.
“IZOD is a heritage brand on the move” Under the license, Concept One will produce and distribute baseball caps, fedoras, and military style headwear. The product will be sold at major department and specialty stores throughout the United States, Canada and Mexico.
“IZOD is a youthful, sport spirited brand, and we believe this new line of headwear fits well within the IZOD brand lifestyle for our male consumers,” said Ken Wyse, President of Licensing for PVH Corp. “We have successfully partnered with Concept One for other PVH owned brands and believe they have the capability to maximize the potential of this category for the IZOD brand.”
"IZOD is a heritage brand on the move" said Sam Hafif, CEO Concept One Accessories. "Not only is it a jewel in the PVH brand portfolio, it's an excellent brand for extension to headwear. The sporty lifestyle and vibrant color scheme of the line lends itself perfectly to our category, and the brand appeals to a broad age demographic making it a great opportunity for retail headwear programs. This agreement is our second license with PVH. We launched headwear under PVH’s VAN HEUSEN brand last year, and we're very excited about the expanded relationship with PVH."
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
ABOUT CONCEPT ONE:
Concept One Accessories is the premier resource for licensed fashion, sports, and entertainment accessories. Our well-rounded portfolio and expansive product offering establishes the company as the go-to resource for fashion accessories across all channels of distribution.
Concept One’s commitment to growth is demonstrated by the company’s continuous investments in production capabilities and strategic acquisitions. Concept One’s steadfast and aggressive approach to growth will ensure the company’s long-term position as a proven leader in the accessories business.
The company was established in 1999 by brothers Sam and Bernie Hafif and employs over 150 people worldwide.
Original source: PVH Corp
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