US: PVH licenses Dishang for Izod brand in China
By just-style.com | 8 April 2011
US fashion group Phillips-Van Heusen has signed a license agreement with apparel marketer Weihai Dishang Fashion Brands, a subsidiary of China's Dishang Group.
The deal will give Weihai Dishang Fashion Brands the right to market Izod brand men's and women's sportswear, footwear and accessories in China, Hong Kong, Taiwan and Macao.
During its initial five-year term, the agreement also estimates that Dishang will establish more than 1,000 points of sale in the licensed territory, including shop-in-shops and 500 or more Izod brand stores. Dishang has opened the first four Izod stores in China in Beijing, Shanghai, Weihai and Zinzhuang.
The licensed rights include the right to use all Izod sub brands, including Izod PFX and Izod Golf. The items covered by the license include tops, shorts, jeans and skirts.
"Our alliance with Dishang, following our recent move into India and adjacent markets, positions the Izod brand to make a meaningful statement through Asia," said president and chief operating officer of PVH, Allen Sirkin.
Sectors: Apparel, Footwear, Retail
Companies: Phillips-Van Heusen
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