US: PVH signs deal with Rousseau for men's line
Apparel marketer Phillips-Van Heusen (PVH) has signed a license agreement with Rousseau SAS for a line of men's sportswear.
Rousseau will market and distribute the line under PVH's IZOD brand, with the first collection due to be available in January next year for spring/summer 2007.
The line will be sold in France, Belgium, Andorra, Luxembourg, and Monaco and will be aimed at "active" men who appreciate "quality, modern styling, and a bright colour palette".
"This strategic partnership with Rousseau further extends the IZOD brand's offering and reach," said Allen Sirkin, president and COO of Phillips-Van Heusen.
"This is an excellent opportunity for both companies and an exciting new platform for IZOD in Europe."
Rousseau president Judith Benhamou said: "We are proud and excited to enter into the PVH family, with whom we share very strong values.
"This is a very strategic partnership for our company. The powerful IZOD sportswear brand name, supported by the anticipated strong marketing campaign in Europe, will allow us to significantly extend our reach within our existing markets."
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