UK: Queen's Dressmaker, Sir Hardy Amies, Gets A Makeover
Dressmaker to the Queen, Sir Hardy Amies, is set for a makeover so his elegant designs appeal to a younger audience. The classic British fashion house has been bought by the marketing group, Cardington, who specialise in developing the assets of heritage organisations. Cardington say they plan to bring the company, known for its elegant, quintessentially English designs to a new, younger audience.
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