US: Quiksilver to move into Mexican market
Surf lifestyle firm Quiksilver has announced a joint venture (JV) with PBM International to take its Quiksilver and Roxy brands to the Mexican market.
Quiksilver will hold a majority stake in the joint venture, which will be responsible for setting up a distribution network of company-owned retail stores as well as a wholesale business that will include licensed retail stores, large key accounts and small independent retailers.
The deal furthers Quiksilver's strategy to own and operate its business in a growing number of key territories.
Mexico boasts a number of popular high-end surfing and travel destinations in several coastal cities in Baja and mainland Mexico.
Quiksilve president Bernard Mariette said: "This is another important step in the advance of our strategy to become the world's leader in the outdoor sports lifestyle market. We are excited for the development of this venture and believe it will prove to be quickly successful."
PBM CEO Mauricio Brener said: "We intend to proceed purposefully with expansion into key markets in Mexico with strong retailers and to develop compelling destination retail stores to enhance the communication of the lifestyle and to maximise our opportunity."
PBM is a leading branded and licensed apparel marketing and distribution company in Mexico and distributes footwear, apparel and accessories under the names Le Coq Sportif, Arena, and FIFA.
Quiksilver is a leading outdoor sports lifestyle company which designs, produces and distributes a diversified mix of branded apparel, winter sports and golf equipment, footwear, accessories and related products. The company's products are sold in more than 90 countries at present.
The firm signed a deal with Sprandi International back in June to distribute the Quiksilver and Roxy brands in Russia.
UK firms are leading the way in smart fabrics and interactive textiles for wearable electronics, according to a new report from Textiles Intelligence. But one challenge being faced by some of the more...
UK clothing retailer Marks & Spencer has told just-style that, contrary to widespread reports, it has not yet decided whether or not to part ways with celebrity model Bryan Ferry....
Joe Scirocco has joined Quiksilver, the Huntington Beach, California-based outdoor lifestyle company, as chief financial officer. He succeeds Steve Brink, who has resigned but will stay with the firm ...
Counterfeiters in Australia, allegedly copying goods produced by surfwear giants Billabong and Quiksilver, have been stopped in their tracks by a police blitz coordinated by trademark investigators....
Two significant players in apparel technology and consulting are teaming up to provide clothing and footwear companies with Product Lifecycle Management (PLM) solutions....
Quiksilver's first-quarter profits came in even lower than the company warned they would a month ago....
Quiksilver Inc said late Thursday (8 February) that a warm winter had cooled off its sales and earnings, and that the chill would likely carry over to next winter....
Surf wear firm Quiksilver has hired Jose M Garcia to head up its Rossignol softgoods business for the Americas....
- Under Armour Lighthouse will disrupt production
- Will new Vietnam wage hinder competitiveness?
- How TAL Apparel is staying ahead of the game
- Digitisation to drive new apparel-making models
- Ethiopia violence undermines sourcing strategies
- Marks & Spencer top for modern slavery reporting
- Bangladesh garment workers rally for higher wages
- MAS Holdings shares commitment to sustainability
- Gap to shutter all UK Banana Republic stores
- H&M CEO named sustainability leader
- Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey
- REPORT BUNDLE: Africa-Med, Southeast Asia and Central America strategic sourcing pack
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar
- Apparel (GLOBAL) - Industry Report
- Global Sports and Fitness Wear Market 2016-2020