Clothing maker Perry Ellis International Inc has named Oscar de la Renta COO Rachel Barnett as its new president of licensing.

Barnett, a prominent fashion industry executive known for building international distribution networks for fashion licenses, will report to chairman and chief executive officer George Feldenkreis.

She will be dealing with the management and growth of Perry Ellis' brands, concentrating on expansion into new product sectors and markets.

The company currently markets more than 100 licenses worldwide for a range of brands in diverse distribution channels, including Perry Ellis, Jantzen, Munsingwear and Cubavera.

At Oscar de la Renta Ltd for the past 10 years, Barnett was responsible for all ready-to-wear and accessory sales, manufacturing, brand management, licensing, strategic planning and retail relationships.