US: Reebok commits to Facebook for EasyTone marketing
Author: just-style.com | 11 November 2009
Sporting goods firm Reebok has increased the exposure of its EasyTone collection to the social networking site Facebook.
It means consumers can browse the EasyTone collection, see outfit suggestions, and learn more about it without leaving the Facebook site.
Shoppers can also "click to buy" items of interest on Reebok.com.
Marcus Spurrell, global head of marketing and digital commerce at Reebok, said: "I wanted to bring our products to where our customers spend time online - Facebook - and really connect our brand's supporters with our new merchandise."
Reebok will use Allurent's Allurent on Demand (AoD) for the online campaign, and also plans to use AoD for its main ecommerce site, a statement added.
Sectors: Apparel
Companies: Reebok
View next/previous articles
Currently reading -
US: Reebok commits to Facebook for EasyTone marketing
11 Nov 2009 -
11 Nov 2009 -
Related research
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial information relating to income statement, balance s...
Sportswear has been firmly established as a type of casual clothing or `leisurewear' since the 1980s, and this places it within the broader markets for clothing and footwear. In 2008, consumers spent an estimated £3.25bn on sports clothing and £1.28b...
Children's Footwear - US - July 2009
The US children’s footwear market is driven by a range of factors, including the growing child population in America, particularly among younger children, whose feet grow at a rapid pace and necessitate new pairs of shoes multiple times a year; incre...
Related articles
GERMANY: Adidas lifts outlook as Q1 profit soars
Sporting goods giant Adidas Group today (4 May) said it "had a great start to the year," with a huge hike in profit prompting it to raise its outlook ahead of the forthcoming FIFA World Cup.
The week ahead on just-style...
Taking a look at the week ahead for the footwear and apparel industry, here is news editor Joe Ayling's snapshot of just-style's latest news and insights agenda.
There are currently no comments on this article
Be the first to comment on this article