Sporting goods firm Reebok has increased the exposure of its EasyTone collection to the social networking site Facebook.
It means consumers can browse the EasyTone collection, see outfit suggestions, and learn more about it without leaving the Facebook site.
Shoppers can also "click to buy" items of interest on Reebok.com.
Marcus Spurrell, global head of marketing and digital commerce at Reebok, said: "I wanted to bring our products to where our customers spend time online - Facebook - and really connect our brand's supporters with our new merchandise."
Reebok will use Allurent's Allurent on Demand (AoD) for the online campaign, and also plans to use AoD for its main ecommerce site, a statement added.
Sectors: Apparel
Companies: Reebok
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US: Reebok commits to Facebook for EasyTone marketing
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