US: Reebok lays off 150 amid restructuring plans
By Petah Marian | 5 December 2012
Sportswear brand Reebok is set to lay off 150 staff, and close its Hong Kong and Amsterdam offices, as part of plans to streamline its business.
The decision follows the reorganisation of the Reebok Brand Team into six core business units focusing on Training, Running, Walking, Studio, Classics and Kids.
"Today, we continued this reorganisation with the implementation of a new global-direct operating model between the global organisation in Canton, Massachusetts and our markets, and a streamlining our satellite creation activities," said Reebok chief marketing officer Matt O'Toole.
"These changes, which will go into effect January, 2013, will increase our effectiveness, our speed to market and our efficiency."
"Approximately 65 employees at our Canton headquarters and 85 employees at our regional offices were unfortunately impacted by this restructure.
"While I am convinced Reebok will emerge a stronger organisation and ultimately a more desirable brand for our fitness lifestyle consumer following today's announcement, this is a difficult day for all of us. I want to publicly thank our employees for their years of service and dedication to the company."
Sectors: Apparel, Footwear, Retail
Companies: Reebok
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US: Reebok lays off 150 amid restructuring plans
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