US: Reebok lays off 150 amid restructuring plans
Sportswear brand Reebok is set to lay off 150 staff, and close its Hong Kong and Amsterdam offices, as part of plans to streamline its business.
The decision follows the reorganisation of the Reebok Brand Team into six core business units focusing on Training, Running, Walking, Studio, Classics and Kids.
"Today, we continued this reorganisation with the implementation of a new global-direct operating model between the global organisation in Canton, Massachusetts and our markets, and a streamlining our satellite creation activities," said Reebok chief marketing officer Matt O'Toole.
"These changes, which will go into effect January, 2013, will increase our effectiveness, our speed to market and our efficiency."
"Approximately 65 employees at our Canton headquarters and 85 employees at our regional offices were unfortunately impacted by this restructure.
"While I am convinced Reebok will emerge a stronger organisation and ultimately a more desirable brand for our fitness lifestyle consumer following today's announcement, this is a difficult day for all of us. I want to publicly thank our employees for their years of service and dedication to the company."
Reebok has ended its relationship with US rapper Rick Ross over lyrics in one of his songs that seem to boast about drugging and abusing a woman has called an uproar. ...
- Speed to market key to Adidas 2020 growth plan
- SuperGroup to adapt sourcing model for speed
- Cutting-edge companies focus on consumer needs
- SOURCING: Production problems weigh on Pakistan
- What next for smart fabrics and garments?
- Lululemon Athletica on “strong growth” track
- PVH “pleased” after swinging to Q4 profit
- Organic cotton assessment tool launches
- Swedish textile water project to expand globally
- El Corte Ingles to accelerate time to market
- Myanmar's Garment Sector - Opportunities & Challenges in 2015
- Apparel Retail: Top 5 Emerging Markets Industry Guide
- Outdoor performance apparel: peaks, valleys, and green fields
- Management briefing: Outlook 2015: Apparel industry issues in the year ahead
- Global market review of swimwear - forecasts to 2019