US: Reebok signs up F1 star Lewis Hamilton
Reebok has signed an endorsement deal with Formula One racing driver Lewis Hamilton.
The partnership was unveiled at an event held at Reebok's European Headquarters in Amsterdam yesterday (1 July).
The multi-year deal is widely reported to be worth GBP10m but the company provided no figures.
"Lewis is one-of-a-kind, a true challenger and this perfectly reflects the spirit of the Reebok brand," said Reebok's president and CEO Uli Becker.
Hamilton said: "I am very excited to be the newest member of the Reebok family, joining top athletes like Thierry Henry, Yao Ming, Allen Iverson, Amir Khan, Carolina Kluft and many more."
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