Cooke will be responsible for footwear product strategies

Cooke will be responsible for footwear product strategies

US surfwear brand Reef has appointed Tom Cooke to the newly-created position of vice president of footwear as it looks to drive growth in the category. 

Cooke will be responsible for footwear product strategies and will oversee men's and women's footwear, including product management, design and development teams. He will report to Reef president Jeff Moore.

The company said the appointment is part of a new footwear executive structure and will support its strategic plan of driving growth in its sandal and closed-toe footwear businesses.

Cooke joins Reef from footwear label Vans, where he most recently served as director of footwear for its core channel, which included the syndicate, pro-skate, surf and OTW footwear lines.