GERMANY: Regulator checking sportswear sales tactics
The German competition regulator is looking at the way sportswear companies restrict the distribution of their products, especially over the internet, following complaints about moves to limit sales to authorised retailers.
The investigation has been prompted by Japanese athletic footwear and apparel company Asics, which is in the process of rolling out its 'Selective Distribution Policy' throughout Europe.
"Under this policy, Asics selects its authorised retailers on the basis of pre-defined criteria which every authorised retailer must meet in order to sell Asics products going forward," the company told just-style.
A separate statement from the Bundeskartellamt, the German competition regulator, said it was simply checking Asics' new delivery conditions rather than launching a blanket "investigation" against brand manufacturers.
However, it said several complaints have also been made by retailers against Adidas and Nike, although no probes are currently underway.
"We have a range of complaints from traders - also regarding the planned changes at Adidas," the statement said. "In this context, we are currently conducting an investigation for the delivery of the rules changes at Asics. Restrictions also play a role in online sales."
Asics said it wants to "ensure that the distribution meets the high requirements of the Asics products and the Asics brand image" including the shopping environment, product variety, product information, after-sales service and interaction with the consumer.
Adidas said it has been "following this strategy for several seasons now. As part of the implementation of this strategy we are regularly analysing and differentiating our distribution channels across Europe. Our new e-commerce guidelines will ensure that Adidas and Reebok will be presented in the right environment at all times."
Nike also told just-style it has a selective distribution policy in place in Europe under which it only appoints authorised retailers to sell Nike products.
"To be an authorised retailer you have to meet particular terms of sales and competencies. This model helps guarantee that consumers can be sure that all the products purchased online are genuine and meet all the requirements regarding the quality and customer service."
From toxic T-shirts to virtual fitting rooms, defamatory garments and compostable shoes, the clothing and textiles industry in 2012 was anything but dull....
Weak consumer spending, difficulties in securing credit, competition from China and the Far East resulted in factory closures and subsequent layoffs in 2012. But ramping up labour and sustainability s...
Instead of our regular look at the most read stories on just-style during the week, we thought a fitting end to the year would be to take a look at the top stories on just-style in 2012. From Nike's F...
Sporting goods giant Nike Inc has booked a 9% jump in profit from continuing operations during it second quarter, helped by growth in all key categories, product types and geographies except China....
Yue Yuen, the world's largest manufacturer of branded athletic and casual footwear, has seen its full-year profit jump 12.5% helped by higher sales and more stable material prices....
Sportswear giant Nike Inc is reshuffling some of its senior executives, putting Roger Wyett in charge of its action sports business....
Lawmakers in Oregon have approved a bill that could see sporting goods company Nike create at least 500 jobs as well as reassure companies that tax rules will not change after they make a new investme...
Levi Strauss, the world's largest jeans manufacturer, has pledged to phase out hazardous chemicals from its supply chain by 2020, following pressure from environmental group Greenpeace....
- Why China 5-year plan won't change garment-making
- Supply chains under pressure as Black Friday looms
- Navigating a turbulent sourcing landscape
- Jordan garment sector strong amid regional unrest
- C&A building brand loyalty through consistent fit
- US Q3 in brief: DSW, Chico's, Abercrombie & Fitch
- Adidas has greenest textile supply chain in China
- Global clothing and footwear trade to drop by 1.5%
- Cambodia living wage campaign kicks off
- New Balance launches first 3D printed running shoe
- Wearable technology: The future market potential for smart garments and e-textiles
- Practical Brand Sourcing Strategy
- Myanmar's Garment Sector in 2015 - now with updated members' directory
- Technical Textile Markets: Product Developments and Innovations - 2nd Quarter 2015
- Statistics: Trends in Global and Regional Man-made Fibre Production - 2015