GERMANY: Regulator checking sportswear sales tactics
The German competition regulator is looking at the way sportswear companies restrict the distribution of their products, especially over the internet, following complaints about moves to limit sales to authorised retailers.
The investigation has been prompted by Japanese athletic footwear and apparel company Asics, which is in the process of rolling out its 'Selective Distribution Policy' throughout Europe.
"Under this policy, Asics selects its authorised retailers on the basis of pre-defined criteria which every authorised retailer must meet in order to sell Asics products going forward," the company told just-style.
A separate statement from the Bundeskartellamt, the German competition regulator, said it was simply checking Asics' new delivery conditions rather than launching a blanket "investigation" against brand manufacturers.
However, it said several complaints have also been made by retailers against Adidas and Nike, although no probes are currently underway.
"We have a range of complaints from traders - also regarding the planned changes at Adidas," the statement said. "In this context, we are currently conducting an investigation for the delivery of the rules changes at Asics. Restrictions also play a role in online sales."
Asics said it wants to "ensure that the distribution meets the high requirements of the Asics products and the Asics brand image" including the shopping environment, product variety, product information, after-sales service and interaction with the consumer.
Adidas said it has been "following this strategy for several seasons now. As part of the implementation of this strategy we are regularly analysing and differentiating our distribution channels across Europe. Our new e-commerce guidelines will ensure that Adidas and Reebok will be presented in the right environment at all times."
Nike also told just-style it has a selective distribution policy in place in Europe under which it only appoints authorised retailers to sell Nike products.
"To be an authorised retailer you have to meet particular terms of sales and competencies. This model helps guarantee that consumers can be sure that all the products purchased online are genuine and meet all the requirements regarding the quality and customer service."
From toxic T-shirts to virtual fitting rooms, defamatory garments and compostable shoes, the clothing and textiles industry in 2012 was anything but dull....
Nike has secured market leadership by spending on endorsements and innovative product development. Brand equity across its portfolio, but above all the Nike brand itself, is exceptional, underpinning ...
Weak consumer spending, difficulties in securing credit, competition from China and the Far East resulted in factory closures and subsequent layoffs in 2012. But ramping up labour and sustainability s...
This report analyzes the worldwide markets for Sports and Fitness Clothing in US$ Million by the following Product Segments: Sports Apparel, and Fitness Clothing. The report provides separate comprehe...
Instead of our regular look at the most read stories on just-style during the week, we thought a fitting end to the year would be to take a look at the top stories on just-style in 2012. From Nike's F...
Sporting goods giant Nike Inc has booked a 9% jump in profit from continuing operations during it second quarter, helped by growth in all key categories, product types and geographies except China....
Yue Yuen, the world's largest manufacturer of branded athletic and casual footwear, has seen its full-year profit jump 12.5% helped by higher sales and more stable material prices....
Sportswear giant Nike Inc is reshuffling some of its senior executives, putting Roger Wyett in charge of its action sports business....
- Garment manufacturers eye Myanmar outsourcing
- PSF 2014: Shifting focus from cost to consumer
- PSF 2014: No one size fits all in apparel sourcing
- Mexico's shoe makers blame their woes on China
- Tesco takes second stab at US market with F&F
- Adidas China supplier in discussions over strike
- Bangladesh PM asks clothing buyers to pay more
- Jones CEO to depart as Sycamore splits business
- Workers strike at Adidas supplier shoe factory
- Banana Republic taps former J Crew designer
- Ethiopia – the emerging textile and clothing industry
- Antimicrobial fibres, fabrics and apparel: innovative weapons against infection
- Trade and trade policy: clothing imports, consumer expenditure and trends in five emerging markets: Brazil, Colombia, India, Kazakhstan and Peru, 4th quarter 2013
- Jeans in Italy
- Sustainable Textiles for Apparel: Fact, Fiction and Future Prospects