Retail sales growth in the UK slowed during July due to a fall in consumer confidence, according to the British Retail Consortium (BRC).

The BRC said UK retail sales values rose 0.5% on last July on a like-for-like basis, while total sales edged up by 2.6%.

Clothing sales growth was boosted by promotional deals, but trading in footwear was more difficult, it added.

Meanwhile, non-food internet, mail order and phone sales recorded their weakest growth for nearly a year, rising 11.3% on last July.

“These are poor results for non-food retailing, with some sectors actually seeing sales falls,” said Stephen Robertson, director general of the BRC. “The vitality has even faded from online sales growth.

“The benefit from sunny weather receded as it turned cooler and wetter in parts of the country, while the World Cup boost ended.

“But the overriding factor is consumer confidence – it’s fallen recently, though people are still more confident than this time last year.”