Retail planning tool to support Asos expansion
Online fashion retailer Asos has selected Oracle Retail's planning software to support its global expansion plans.
Asos, which ships products to over 190 countries and territories around the world, aims to improve its planning and buying process and more effectively scale global stock management.
The company says Oracle Retail will provide increased visibility into its international customer demand, sales and stock across the business. It will also help shape the offering to suit growing global demand and unique customer preferences within each market.
"We have ambitious global plans and need a solution that can keep up with our pace as we continue to grow," said Cliff Cohen, chief information officer at Asos.
"This means bringing the right mix of products to the right customers at the right time. Oracle Retail's planning and merchandising solutions will allow us to be more efficient in the way we target, ship and stock products globally so we can bring our ethos of dynamic, engaging fashion online to our customers globally."
Earlier this month, Asos posted a "strong" first-quarter performance bolstered by double-digit UK retail sales growth, and says it is on track with its plans for the year.
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