Value fashion retailer Matalan is implementing Lectra's Modaris 3D product development solution to enhance the fit, style and quality of its garments.

The retailer, which operates 225 stores across the UK, sells men's, women's and children's clothing as well as homeware. Adopting the new technology will help Matalan achieve consistency of fit across its styles and brands.

By applying pattern making techniques to a virtual fitting room environment, Modaris helps to streamline and standardize the fit process - helping to boost speed to market in the process.

"Adopting 3D technology will allow Matalan to speed up the development process and save time, ensuring that we meet our customers' high expectations by delivering up-to-the-minute fashion, with a consistently high standard of fit," commented Jason Hargreaves, managing director, Matalan.