CHINA: Reverse Trend On The Silk Road
China was the original source of silk. But now the direction of the ancient silk road traffic which first brought this fabled fibre to Europe is being reversed. For what the present Chinese fashion industry seeks most keenly are the silk substitutes that originated in the west. So says Judith Chau, senior design executive of Shanghai Tang, a major force in the move to put China on the international fashion map. "We haven't of course wholly abandoned our ancestral interest in silk," says Judith. "But the practicalities of manmade fibres with silky handles such as Tencel make us eager to combine these with genuine silk in outfits which suit the present day lifestyle. "Our own label was one of the first to suggest to Chinese consumers that one could mix fabrics and garment styles and still be regarded as retaining one's good taste. "Now we are beginning to introduce other new elements into the Chinese style of dressing - most particularly this season fabrics which use modern geometric motifs instead of the floral motifs more familar to consumers in China."
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-style gives you the widest apparel and textile market coverage.
Paid just-style members have unlimited access to all our exclusive content - including 17 years of archives.
It’s our best ever membership offer – just for you.
Leonie Barrie, editor of just-style
Help test our new apparel sourcing tool.
- Outlook 2017 – What next for apparel sourcing?
- $1.7bn package to boost Pakistan clothing exports
- Mexico riots hit apparel retailers and shipments
- Outlook 2017 – What else is the industry watching?
- Outlook 2017 – Strategies for sourcing success
- MAS Holdings planning second industrial park
- M&S quality focus finally lifts clothing sales
- Sri Lanka on track to regain EU GSP+ benefits
- Aéropostale to reopen 500 stores across the US
- JC Penney latest retailer to shutter stores?
- Global apparel markets: product developments and innovations, October 2016
- Anti-odour clothing: fresh fashion for an active lifestyle
- Global market review of lingerie – forecasts to 2022
- Outdoor performance apparel 2016: A broader perspective
- Southeast Asia strategic sourcing review – a focus on Cambodia, Vietnam and Myanmar