Brand identification specialist Avery Dennison will display its latest RFID, eco-friendly and printing solutions, including the new SNAP 700 multimedia printer, at the IMB technology trade show in Cologne next week.  

The company's latest RFID solutions are already being used by leading European apparel retailers to help control in-store inventories, improve supply chain efficiency and visibility and reduce lead times and costs.

The show will also be the launch pad for the new Avery Dennison SNAP 700 multimedia printer - which is now capable of printing larger double sided care labels and tickets with variable data, thanks to its increased print width.

Solutions for sustainable apparel garments include labels made from 100% recycled PET bottles, recycled tickets and certified paper tags that carry Forest Stewardship Council (FSC) certification to show they come from responsibly managed forests. 

Heat Transfers will also feature highly at the show. Avery Dennison will exhibit the latest ECO Stretch Transfers - a 100% water-based, PVC free transfer that is suitable for a broad range of applications including performance fabrics.

Heat transfers can now also be offered in Digital High Definition, allowing for a multicolour photographic image transfer quality, which can be combined with variable information for eye-catching design and enhanced brand recognition.