US: RG Barry appoints Canadian distributor
Comfort shoe firm RG Barry has appointed Indeka Imports as the Canadian distributor for its Dearfoams footwear brands.
From spring 2007, Indeka will import, sell, distribute and market various Dearfoams brands on the Canadian market.
"We are very enthusiastic about this partnership," said Greg Tunney, RG Barry president and CEO.
"Indeka has an outstanding reputation and is an ideal growth partner. As a significant presence in the Canadian footwear industry, their team is uniquely qualified to ensure that Canadian retailers receive the kind of high quality account management, distribution, merchandising and marketing service for which the Dearfoams company is known."
Indeka president and COO Paul Papadopoulos added: "Demand among Canadian retailers and consumers for Dearfoams products, is high; and with this new business alliance we plan to grow Dearfoams significantly in our territory."
Indeka will coordinate all sales and marketing efforts through RG Barry's international business management team headed by Thomas JZ Konecki, senior VP, sales and business development.
Konecki said: "We also believe that the model we are using in Canada easily can be applied in the future to grow our business in new or underserved markets elsewhere in the world."
Dearfoams is sold throughout North America under a variety of brand names in traditional, promotional and national chain department stores, discount stores, warehouse clubs, specialty retailers, catalogues and on the internet. RG Barry also is the licensee for Liz Claiborne, Claiborne and LizWear slippers. The company has recently simplified and refocused its business model, phasing out manufacturing and distribution operations.
Indeka is a leading branded footwear distributor in Canada. The company distributes branded footwear to more than 4,000 retail doors and enjoys exclusive distribution there well-known international brands such as Johnson & Murphy, Aerosoles, Born, Dockers, Santana and Guess.
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