US footwear and accessories manufacturer RG Barry Brands has appointed digital marketing veteran Heather Richard as its director of e-commerce.

Richard, who most recently served as director of interactive marketing for gourmet food and gift baskets with 1-800-Flowers, will be responsible for strategy and management of RG Barry's online initiatives. This will include multi-brand direct web store operations, online marketing and overall e-commerce channel growth.

"We are very excited that Heather will be guiding what we view as one of the fastest-growing and most important areas of our future business," said Greg Tunney, president and CEO. "We recognise that we must drive digital growth not only on our own websites, but also on the many other platforms selling our brands."

Last week, RG Barry announced the promotion of Jeff Cosgrove to the role of head of its Foot Petals business unit.