Lingerie firm Rigby & Peller has hired Ralph Lauren executive Ella Hitchins to head up its operations as managing director.

"In this year of our 75th anniversary her extensive retail experience will help us to further strengthen our Rigby & Peller brand and grow our business footprint, be it through owned and operated stores or through franchise," said Rigby & Peller chairman Dirk De Vos.

Hitchins was most recently retail development director at Ralph Lauren, and has over 20 years of experience in fashion retail working for Gant UK, Oasis and Arcadia Group.