UK apparel retailer River Island is hoping to tap into further innovation in technology for its business through a partnership with retail and fashion accelerator TrueStart.

TrueStart's collaboration with River Island will give entrepreneurs access to active mentorship, guidance, scale and senior decision makers within the high street retailer. In return, River Island will gain pre-emptive, sustainable access to innovation for its nearly 300 stores globally.

River Island CIO, Doug Gardner, said: “When it comes to gaining an edge in the competitive retail environment, technology has always had a huge part to play. The rate of technological change is now faster than ever before, meaning we're having to deploy things in the space of months, instead of years. Partnering with TrueStart gives us visibility into an exciting pool of companies that will help drive innovation across the industry.”

The start-ups that progress through TrueStart have access to retail and consumer industry support and access to a global network of senior industry figures, mentors and strategic partners.