Swedish retailer RNB Retail and Brands is launching a new e-commerce platform for its Polarn O. Pyret children's wear brand.

The company noted that despite the current recession, e-commerce is on the rise in Sweden and according to the Swedish Retail and Wholesale Trade Research Institute (HUI), total online sales in the country rose 15% during 2008.

"The Internet is a constantly growing retail channel and Polarn O. Pyret currently has a strong and well-established brand in the Swedish market, which should benefit sales," said Roger Kylberg, president of Polarn O. Pyret.