Clothing label Rocawear has dropped model Danielle Lloyd as the face of the company after she became embroiled in a racism row while appearing in reality TV show 'Big Brother'.

The ex-Miss Great Britain is one of three celebrities slammed for their bullying - and some say racist treatment - of Bollywood actress Shilpa Shetty.

More than 40,000 people complained about the treatment of Shetty and the House of Commons has even debated the subject.

Lloyd's contract with Rocawear, rapper Jay-Z's clothing label, had reportedly been worth GBP100,000 (US$196,068).