Footwear, apparel and accessory leader Rockport has chosen Primary Knowledge for its outsourced customer data management and analysis platform. Rockport will use Primary Knowledge for e-sommerce to integrate website log files, customer demographics, and sales transaction data into a single customer data warehouse to be used for decision support and database marketing.

According to David TenBarge, managing director at Surge Interactive, Rockport's e-commerce agency and a Primary Knowledge alliance partner, Primary Knowledge was chosen because of its turn-key solution created exclusively to meet the needs of companies selling goods and services over the Internet.

"Primary Knowledge for e-commerce can deliver the insights Rockport needs to optimise the new commerce platform we created for them," Jeff Mancini, director of Internet strategies at Surge Interactive said. "With Primary Knowledge, Rockport will be able to identify high value and low value customers, measure the impact of web content on sales, gauge the profitability of their marketing and merchandising efforts, and understand the affinity between different products for cross-promotion."