US: Rockport links with The Apprentice for new campaign
The Rockport Company has introduced a new global marketing campaign for the Fall 2010 season.
It includes a campaign called Hot Commute, which will break in over 30 countries worldwide this week, and a partnership with The Apprentice reality TV show in the US.
“This represents a strategic collaboration that brings together two strong and globally known brands that resonate with a specific audience: the metropolitan professional and we are thrilled over this partnership,” said The Apprentice boss Donald J Trump.
“We like that Rockport recognises and supports entrepreneurship and business acumen as well as the importance of looking and feeling good in professional attire. This has been a truly synergistic integration.”
The company's campaign focuses on the metropolitan professional, and features a video of two strangers as they commute to work, before eventually walking away together hand in hand.
Rockport's marketing drive will also extend to print, digital, mobile and in-store advertising.
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